In recent years, domestic companies on creating a unique business model has been very lively discussion, Formosa Plastics founder Wang Yung-ching's "fish bone theory" in these discussions is frequently referred to, "fish bone theory" of the core is to reduce costs and improve efficiency. Domestic enterprises in the 21st century under the fierce market competition survive and develop, and take the path of the traditional extensive apparently does not work. E-office will be as cost-saving tool for office be put on the agenda, and then after years of development, when the gradual application of the various information systems and widespread, fax has become a paperless office a dead end.
90% of domestic enterprises, fax has remained an unfulfilled resources to be managed together, the bringing of a waste of time and Zijin not Hu Shi. People often use various types of fax machines or 閫氳繃 Modem to send or receive fax, fax resources from different departments can not be balanced configuration and use, with the increasing of exchange of information, fax-use is increasingly exposed: first Paper consumption is staggering, the high cost; followed all the manual work and low efficiency; plus the more active the previous day fax, brings the management chaos.
This is seen in this tight market to pursue, from 2002 to 2007, with five years of silent work and solid service, EastFax not only for the whole country opened up a whole new field of fax server market, is to become fax server industry, whether it is market share, or the degree of product specialization undisputed "number one brand." Looking back EastFax these five years, the fax server to a new way for users to provide fast, efficient and convenient paperless fax, its powerful management features practical, taking into account the fax in each step, so that each fax processes to achieve a paperless, completely solve the high costs of traditional fax machines, low efficiency, security, insecurity and many other ills; EastFax through the Internet, email, SMS integration, but also realized the business anytime, anywhere wireless office dream.
From the blue sea of development, the industry leader
In view of enterprise information requirements are high, the cost of great influence for the business office, the fax market has long been dominated by foreign brands situation. In the high-end market, the United States Rightfax high price for small and medium enterprises with Despair, even for large enterprises continue to upgrade the charges brought up a heavy burden. In the low-end market, Winfax can only achieve as stand-alone fax, network fax mode is not simply not suited to growing a business information delivery needs. So, EastFax R & D personnel with the 2002 to 2004, two years will be the fax server made up of hope to the world, unfortunately, is that the front is the harsh reality, when the intelligent fax server market is far from mature, most enterprises still rely on traditional fax, fax technologies for the emerging security and stability of general suspicion. At this time, EastFax no choice back and hype arbitrage, but by a series of efforts to develop this piece of blue ocean.
2004, fax server market in China still is immobility time, EastFax first in China to release Personal Edition, and very forward-looking version will be available to individual users to download and free use for life, in all the major software download site to download active users , in the major forum for users through word of mouth, short period of time has made EastFax has nearly 50 million subscribers. After this stroke, the country's fax users to not only know EastFax, also understand the principles of fax server applications.
In 2005, the influence of relying on the network EastFax growing circumstances, EPSON initiative to find a EastFax, wants to use EastFax powerful fax capabilities to conduct a joint marketing operation. During this event, EastFax cooperation with EPSON sent tens of thousands of units in the country EastFax software, tens of thousands of sets of products with one machine EPSON recognized by numerous small and medium enterprises, through EastFax completed these enterprises intelligent fax server, network of the Enlightenment, full ripening of the fax server market.
In EastFax efforts, more and more companies come to trust the intelligent fax server, more and more enterprises begin to use and experience EastFax efficient low power and security caused by fast. In 2006, EastFax sales growth has finally become from the continuing growth in leaps and bounds, accounting for more than half the domestic market, while the entire domestic intelligent fax server market activity up in EastFax lead, the market increasingly mature, consumers and the subsequent follow-up of the manufacturers is also increasing.
Century-old standard elf legend to the big giant thin
On the product, one has often been quoted to the words "first class standards of business sale", then the first-class enterprises in the fax device is the choice of what kind of standards?
Manufacturing giant Mengniu Dairy, Wong Lo Kat, Harbin Pharmaceutical Group, Michelin tires, Gree Electric Appliances, ViewSonic, Tyco Electronics, Hitachi, Xizhilang, Hudong Heavy, Sany Heavy Industry, and into the bathroom, bull electrical Select the EastFax.
The benchmark retail chain supermarket Auchan, Watson, Lianhua Supermarket, Century Mart, Ocean Department Store, Pizza Hut, BannerStore, Po-year-old department store selection is EastFax.
TNT Logistics China headquarters of multinational carrier, the French CMA CGM, International Transportation, COSCO Shipping, Le transport international freight forwarding, international logistics Sinotrans chemicals the most important day will also fax the information they entrust EastFax.
From Ctrip, Sheraton Hotel, Westin Hotel, to HengDian, Shanghai East Shanghaiguolv, Ocean International Travel Service, all with EastFax to send warmth of the people away from home.
The century-old Chinese and EastFax, not only because of powerful and stable applications, more often their value is EastFax with their similar but not flowery attitude and spirit of all our customers, EastFax the user interface simple, without all the sensationalism of the complicated ornaments, and some mail systems just as easy and the interface are only as stable and large enterprise systems.
As multinational corporations, like the infiltration of people's daily lives, in their daily office work, may not even feel the presence of EastFax, but inadvertently, business fax costs have been saving more than 70%, a large number of staff were from the fax machine edge of the liberation, all-weather system of the international time difference between sending a fax no longer an obstacle, business processes significantly reduce the Group's information is more thorough security. Large enterprises has always been a monster, its processes to achieve an office on turn undoubtedly a difficult and slow, for these hundred years old, EastFax like an elf, with his strange little IT wisdom lightly, then Help giants seems infinitely more difficult to complete the process of downsizing the office.
Market ruthless, who is the swim to the final piece of salmon?
In 2007, a fax server market stability after several years of development of a harvest year, this year, extremely busy fax server market, customer number, the supplier is even based on the number of geometric increase, then the fax server market in the mixed , IT industry, the concept of repeated speculation through the fax server market, the wind blew in again. As consumers, major corporations, helplessly caught in the no choice or fax server brand, can not distinguish between publicity and advertising really so practical embarrassment.
Meanwhile, the fierce market competition not only consumers in the selection there was no way to start, let into a low-cost domestic fax server manufacturers to repeat the cycle of competition, just mature market, instant let many young companies feel the winter's chill .
And is this year, EastFax started out co-operation with the international brand in a subsidiary position, made to persuade the high end of the strategic cooperation. Their co-operation with the Sharp is the first one to achieve a seamless integration with the digital composite machine examples. The parent company and EastFax Sharp Park complex electronic form strategic partnership, will EastFax with the Sharp multifunctional digital composite machine to integrate the two products complement each other, to provide users with the most comprehensive paperless fax solution. Combined with the current year already can not compare with EPSON, electric Fair in Suzhou and Nanjing, Bo was soft, two brands stand side by side, EastFax as a new fax technology representatives, and traditional office equipment perfect integration and strategic cooperation, is a breakthrough in the broader sense is also a traditional office equipment transfer and upgrade of the signal.
Current EastFax, consider more than just big business office costs and fax process issues, EastFax product line tailored for SMEs already have products at all levels, concerned about the growth of small and medium enterprises, for small business users further reduce the overall cost has been put on the EastFax agenda.
Is the constant efforts and breakthrough, EastFax in the intense competition in 2007, still beautiful with a series of data to defend their "internal fax server, the first brand" status: in the domestic market share in fax server, EastFax the answer is 65% ; utility users has exceeded 2 million; the user quality, a growing number of world top 500 enterprises in China are to the Oriental Wizard process into the office; in after-sales services, EastFax in the east and south China, north China's after-sales service complete coverage of the business center of China's major cities intensive ... ...
In the brand marketing class, I believe we all heard the words: "No brand will create a lot of their own to promote the first, there is a regional first, some of the first period, some even on the only imagine made up the first. "EastFax often say, the pursuit of a goal never ranked only customer needs, changing market needs is EastFax the future. A series of facts have been confirmed in a fax server, who is an industry leader? In the domestic market, EastFax that adhere to swim to the final piece of salmon. Turning to the future, always a rare low-key EastFax actually expose his own ambitions: to EastFax the brand, as its name underlines it, as office equipment market in the world to occupy a place - the Asians own a fax!
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